The GENETRUST partners combine over 100 years of experience in the Brangus breed and unites many of the breed’s leading herds together under a single genetic alliance. The GENETRUST name may be new but the participating ranches and the cattle that now carry the GENETRUST brand have been producing some of the breed’s leading genetics for over a quarter century.
A rapidly changing industry with escalating production costs requires a genetic package based not solely on single trait selection or simply breeding for maximum production.
Genetics that work
Our focus has been and will continue to be a moderate framed, fertile, calving ease friendly, maternal package with adequate growth and carcass.
Experience that Matters
With over 30 years of Brangus experience, we are your trusted source for Brangus and Ultrablack genetics.